A-list actress Sandra Bullock and comedienne Ellen DeGeneres filed law suits today in LA Superior Court against

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A-list actress Sandra Bullock and comedienne Ellen DeGeneres filed law suits today in LA Superior Court against John Doe #1 through #100. They are fighting back against businesses using their names, images, likenesses, and personals to endorse fraudulent and nonexistent products. If you were to design research to track this problem, what concepts, constructs, and operational definitions should any future research deal with?

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