Questions and Answers of Social Marketing Behavior Change

Identify the necessary conditions for a market to be classified as efficient.
Discuss why no theory has emerged to fully replace the EFH.
Provide several examples to illustrate the evolution of the financial markets.
Discuss whether efficient markets exhibit return persistence and possible measures of market efficiency.
Explain whether the behavior of financial markets is consistent with the EMH.
Explain equity anomalies.
Discuss the major explanations of why equity anomalies exist.
Identify some behavioral biases of investors that can be attributed to anomalies.
Define an investment anomaly and identify some documented investment anomalies.
Define the term stock bubble.
List and describe four major causes of speculative behavior.
List and explain four major biases that investors exhibit in the aftermath of the financial crisis of 2007– 2008.
Discuss the influence of investor psychology in the aftermath of a financial crisis or when a bubble bursts.
Discuss the main differences among various equity exchanges operating in the United States.
Discuss the key types of HFT.
Explain how exchanges distribute market information.
Identify the liquidity considerations that market participants need to consider.
Describe how exchanges record various order types.
Distinguish between risk capacity and risk requirement.
Discuss the meaning of risk tolerance.
Explain how to present the various elements of a client’s quarterly report.
Describe framing and how a financial advisor might use it.
Explain how nudging alone constitutes a narrow use of behavioral finance knowledge.
Discuss the features of good and bad applications of behavioral finance.
Discuss an example of behavioral finance supplementing traditional approaches.
Explain asymmetric paternalism.
Discuss the extent to which behavioral finance has progressed philosophically since the 1980s anomalies literature, and how it might develop in the future.
Discuss problems with the “rational managers/ irrational investors” research stream in behavioral corporate finance.
Discuss whether characteristics of top management teams are likely to be featured in future research on the drivers of corporate financial behavior.
Identify and explain key issues that need to be resolved concerning current measures of investor sentiment.
What are the major zones of social media that make up the channels, modes, and vehicles for social media participation?
What is social media marketing? What marketing objectives can organizations meet when they incorporate social media in their marketing mix?
How do you define social media? Social media marketing?
What are the supporting components of the Social Media Value Chain?
What role did Web 2.0 play in the development of social media?
What is social software? Give two examples.
How are devices and the Internet of Things (IoT) related?
What are the four zones of social media? How do social media compare to traditional media?
Explain the concept of psychic income, also known as social currency.
How can brands use social media to develop earned media value?
What is social CRM? How is it different from traditional CRM?
What is a monetization strategy? Visit Twitter.com and explain how Twitter monetizes its business. Do the same for Snapchat.
Should online services like Facebook and Google Docs be free? Poll your classmates and friends (including your social network) to find out what they think should be free. Use the polling features
Watch the Ted Talk in which Eli Pariser explains the risk of a world lived in a filter bubble. Do you think the convenience of algorithmic solutions warrant the risks to human experience? Is social
Create an account at About.Me. Your account will serve as the basis for your social footprint.Begin to link your existing social media accounts to your footprint page. Identify other social
Brands include social media lingo in ads designed for traditional media. The practice is known as borrowed interest. For example, an ad using this tactic might leverage the word “like” and a
Social funding sites like Kickstarter promise to use crowdsourcing to fund worthy projects.Visit Kickstarter and assess the participation in a project. What do you think spurs participation in the
Define social currency. What is the significance of a brand with high social currency?
What behaviors help us to segment social media participants and how can we describe those segments?
What is a social identity?
Define the major variables marketers use to segment consumers, and provide an example of how each variable can be applied in a social media application.
What are the primary motives that drive social media participation?
Explain the Social Technographics Score and the resultant four types of social media users.
Why is the concept of mobility relevant to social media marketers?
What differences exist between the Pew Internet Technology Types who are motivated by mobility and those who prefer stationary media?
What is privacy salience? Why is it of concern to social media marketers? What is the difference between social privacy and institutional privacy?
Why do social media marketers need to understand the behavior of consumer segments?What are the bases of segmentation used to group consumers?
What are the aspects of social identity? How do individuals build their social identities?How are these identities relevant to marketers?
How can we explain the motives for participation in social media activities? What attitudes are most relevant for our understanding of social consumer behavior?
What are the most important segments of social media consumers? What do they tell us about targeting users of the social Web?
What behaviors are exhibited by people using social media? To what extent are people participating in the four zones of social media?
What are social media? How are social media similar to, yet different from, traditional media?
How does the Social Media Value Chain explain the relationships among the Internet, social media channels, social software, and the Internet-enabled devices we use for access and participation?
What are the major zones associated with social media that make up the channels, modes, and vehicles for social media participation?
What marketing objectives can organizations meet when they incorporate social media in their marketing mix?
Begin to create your social brand. Make a list of your social network profiles. Note the type of content you’ve shared recently and how others may perceive you if their impression of you was based
Which of the four social media user types identified by the Social Technographics Score would you classify yourself as? What would this mean for marketers targeting you?
Find an ongoing social media marketing campaign. Assess the components of the campaign in terms of whether and to what extent it offers a participation route for the Social Technographics segments.
Visit Twitter and read the stream of user posts (this is known as the tweet stream) for a few minutes. Can you see activities related to the archetypes in the chapter? How are you able to identify
Visit https://applymagicsauce.com/demo and use your Facebook profile to analyse your social identity.
How do you feel about privacy? Do you take steps to protect your social privacy? What about your institutional privacy? Ask a few friends and establish a plan to protect your privacy that fits with
What are the characteristics of online communities?
How are social networks structured?
How do ideas travel in a community?
What role do influencers play and what are their sources of power and social capital? What types of ties do we have to others in our communities?
What is the underlying structure of a network?
How does information flow in a network?
What are the characteristics common to communities, whether offline or online?
Explain the meaning of social capital.
What is an opinion leader? What sources of power might accrue to opinion leaders?
Why are social communities relevant for word-of-mouth communication?
Visit an online community like Playstation Community or Lego Ideas. What do you see in common among these communities? What’s different? Does each so-called community really seem to be a unified
Review the list of friends you have on Facebook. How many of your friends are “weak ties”and how many are “strong ties”? Identify the relationship bonds you share with those in your strong
Identify a current meme and track its origin, or create your own meme using a meme generator like www.memecreator.org.
Search Instagram for hashtags related to a brand (e.g., #dunkindonuts). What kinds of influence impressions appear for the hashtag you searched? Can you identify key influencers who are sharing
How can we explain the Six Degrees of Kevin Bacon game as an example of social network theory?
Where does social media marketing planning fit into an organization’s overall planning framework?
What are the phases of social media marketing maturity? How does social media marketing change for companies as they shift from the trial phase to the transition phase and eventually move into the
What are the steps in social media marketing strategic planning?
How can organizations structure themselves to support social media marketing?
What are the key components of an organizational social media policy, and why is it important to have such a policy in place?
Why do some organizations enter the trial phase without planning and research? Is there value in getting social media experience before social media marketing becomes part of the marcom plan?
Explain the phases in the social media marketing maturity life cycle.
What are the forms of organizational structure used by companies embracing social media marketing? What are the pros and cons of each?
Explain the steps in the social media marketing strategic planning process.
What approaches to budgeting can be used by organizations planning for social media marketing?
Visit www.thecoca-colacompany.com/socialmedia where you’ll find Coca-Cola’s social media policy, or find the policy for another company. Identify the key components WOMMA recommends be included
Identify a social media campaign for a favorite brand. In what experiences does the campaign invite you to take part? In what zones does the strategy lie? Does the campaign include share technologies
Explore Hootsuite Academy, a training service for Hootsuite, a social media management system.
What is a social media marketing tactical plan and how does it support the execution of a social media marketing strategy?

Showing 100 - 200 of 397