Why do social media marketers need to understand the behavior of consumer segments? What are the bases

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Why do social media marketers need to understand the behavior of consumer segments?

What are the bases of segmentation used to group consumers?

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Social Media Marketing

ISBN: 9781526424549

3rd Edition

Authors: Tracy L Tuten, Michael R Solomon

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Question Posted: Jan 31, 2024 04:04 AM

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Why do social media marketers need to understand the behavior of consumer segments? What are the bases

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Social Media Marketing

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