Behavior Management From Theoretical Implications To Practical Applications 3rd Edition John W.Maag - Solutions

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Pick a brand. How would you best profile consumers’ brand knowledge structures? How would you use quantitative measures? LO3
Think of your brand relationships. Can you find examples of brands that fit into Fournier’s different categories? LO3
Identify a time when you told your roommate, spouse, or significant other that he or she always or never does something. Here are some examples: “You always forget to lock the door,” “You never vacuum the carpet,” “You always forget to give me messages,” or “You never wash the
Develop an interval recording sheet similar to the one in Figure 5.8. However, instead of having five rows with six 10-second intervals, make it with five rows of six 30-second intervals. Your recording sheet should give you a total observation time of 15 minutes. Make two copies of this sheet. At
Why is it important to count behavior?
Give an example of an incorrect conclusion that can be reached by observing behavior only once during the baseline and intervention.
What factors should be considered before counting and recording behavior?
What are the advantages and disadvantages of permanent product recording?
Give an example of two types of behaviors for which frequency (event) recording is inappropriate.
Give an example of how duration recording may be conducted.
What are the advantages and disadvantages of interval and time sampling recording techniques?
What is the purpose of calculating interobserver reliability?
In what ways can interobserver reliability be calculated?
Define customer-based brand equity. LO6
Outline the sources and outcomes of customer-based brand equity. LO6
Identify the four components of brand positioning. LO6
Describe the guidelines in developing a good brand positioning. LO6
Explain brand mantra and how it should be developed. LO6
Consider a book store in your area. What competitive frames of reference does it face?What are the implications of those frames of reference for its positioning? LO6
Identify the different types of brand elements. LO5
List the general criteria for choosing brand elements. LO5
Describe key tactics in choosing different brand elements. LO5
Explain the rationale for “mixing and matching”brand elements. LO5
Highlight some of the legal issues surrounding brand elements. LO5
Pick a brand. Identify all its brand elements and assess their ability to contribute to brand equity according to the choice criteria identified in this chapter. LO5
What are your favorite brand characters? Do you think they contribute to brand equity in any way? How? Can you relate their effects to the customer-based brand equity model? LO5
Choose a package of any supermarket product. Assess its contribution to brand equity. Justify your decisions. LO5
Describe some of the changes in the new media environment. LO4
Outline the major marketing communication options. LO4
Describe some of the key tactical issues in evaluating different communication options. LO4
Identify the choice criteria in developing an integrated marketing communication program. LO4
Explain the rationale for mixing and matching communication options. LO4
Pick up a current issue of a popular magazine. Which print ad do you feel is the best, and which ad do you feel is the worst based on the criteria described in this chapter? LO4
Look at the coupon supplements in a Sunday newspaper. How are they building brand equity, if at all? Try to find a good example and a poor example of brand-building promotions. LO4
Choose a popular event. Who sponsors it? How are they building brand equity with their sponsorship? Are they integrating the sponsorship with other marketing communications? LO4
Outline the eight main ways to leverage secondary associations. LO9
Explain the process by which a brand can leverage secondary associations. LO9
Describe some of the key tactical issues in leveraging secondary associations from different entities. LO9
The Boeing Company makes a number of different types of aircraft for the commercial airline industry, for example, the 727, 747, 757, 767, 777, and now the 787 jet models. Is there any way for Boeing to adopt an ingredient branding strategy with its jets? How? What would be the pros and cons? LO9
Which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they contribute to the equity of the retailer? Conversely, how does that retailer’s image help the image of the brands it sells? LO9
Pick a brand. Evaluate how it leverages secondary associations. Can you think of any ways that the brand could more effectively leverage secondary brand associations? LO9
Describe the new accountability in terms of ROMI. LO1
Outline the two steps in conducting a brand audit. LO1
Describe how to design, conduct, and interpret a tracking study. LO1
Identify the steps in implementing a brand equity management system. LO1
What do you see as the biggest challenges in conducting a brand audit? What steps would you take to overcome them? LO1
Pick a brand. See if you can assemble a brand inventory for it. LO1
Can you develop a tracking survey for the Mayo Clinic? How might it differ from the McDonald’s tracking survey? LO1
Critique the Rolex brand audit in Brand Focus 8.0. How do you think it could be improved? LO1
Understand the important considerations in brand reinforcement. LO2
Describe the range of brand revitalization options to a company. LO2
Outline the various strategies to improve brand awareness and brand image. LO2
Define the key steps in managing a brand crisis. LO2
Identify a fading brand. What suggestions can you offer to revitalize its brand equity? Try to apply the different approaches suggested in this chapter. Which strategies would seem to work best? LO2
Try to think of additional examples of brands that adopted either a back-to-basics or a reinvention revitalization strategy. How well did the strategies work? LO2
Choose a brand that has recently experienced a marketing crisis. How would you evaluate the marketers’ response? What did they do well? What did they not do well? LO2
Understand the rationale for developing a global brand. LO7
Outline the main advantages and disadvantages of developing a standardized global marketing program. LO7
Define the strategic steps in developing a global brand positioning. LO7
Describe some of the unique characteristics of brand building in developing markets like India and China. LO7
Pick a brand marketed in more than one country. Assess the extent to which the brand is marketed on a standardized versus customized basis. LO7
How aware are you of the country of origin of different products you own? For which products do you care about the country of origin? Why? For those imported brands that you view positively, find out and critique how they are marketed in their home country. LO7
Pick a product category. Consider the strategies of market leaders in different countries.How are they the same and how are they different? LO7
Pick a product category. How are different leading brands targeting different demographic market segments? LO7
Contrast Coca-Cola’s and McDonald’s global branding strategies. How are they similar and how are they different? Why are they so well respected? LO7
Understand the six future brand imperatives. LO3
Identify the ten criteria for the brand report card. LO3
Outline the seven deadly sins of brand management. LO3
What do you think makes a strong brand? Can you add any criteria to the list provided? LO3
Consider the deadly sins of brand management. Do you see anything missing from the list of seven in Figure 15-8? LO3
What do you see as the future of branding? How will the roles of brands change? What different strategies might emerge for building, measuring, and managing brand equity in the coming years? What do you see as the biggest challenges? LO3
Consider the trade-offs involved with achieving marketing balance. Can you identify a company that has excelled in achieving balance on various trade-offs? LO3
Define “brand,” state how brand differs from a product, and explain what brand equity is. LO6
Summarize why brands are important. LO6
Explain how branding applies to virtually everything. LO6
Describe the main branding challenges and opportunities. LO6
Identify the steps in the strategic brand management process.LO6
WHAT ARE THE STRONGEST BRANDS? LO6
What do brands mean to you? What are your favorite brands and why? Check to see how your perceptions of brands might differ from those of others. LO6
Who do you think has the strongest brands? Why? What do you think of the Interbrand list of the 25 strongest brands in Figure 1-5? Do you agree with the rankings? Why or why not? LO6
Can you think of yourself as a brand? What do you do to “brand” yourself? LO6
What do you think of the new branding challenges and opportunities that were listed in the chapter? Can you think of any other issues? LO6
At a party, try to identify the purposes your friends’ behaviors serve. Do some people behave in a way to escape or avoid interactions with others? Do some people behave in a way to get attention from others? Do the attention-seeking behaviors differ if the object of the attention is male to
Briefly interview both a high school mathematics and a high school science teacher.Ask them which students in their classes possess the requisite skills for doing the assigned work. Then ask them to identify the students who pose the greatest behavioral challenges in their classrooms. The two lists
Watch a television show and try to determine if one of the characters acts the same way as another but for different reasons. Is that person’s conduct an example of multiply controlled behavior, and if so, how?
Why have traditional assessment approaches failed to provide pertinent information for intervention?
What is the definition of functional assessment?
What are the two basic assumptions of functional assessment?
List three types of hypotheses that can be generated for functional assessment?
Describe the steps involved in collecting information during the hypotheses generation stage of functional assessment?
Why is the second stage of functional assessment often called “functional analysis?”
How are hypotheses tested, and why is this stage is important?
Provide examples of contextual, curricular, and functional (replacement behavior)hypotheses.
What are the components of a behavioral support plan, and what types of information should be included for each component?
Observe children on a playground. Note whether they give each other more reinforcing or punishing comments. Do teachers use this same ratio, and is that good or bad?
Here’s a fun experiment to try with your friends or family. In a group of people, have someone volunteer to leave the room. Then pick a behavior you want to see that person perform when she or he reenters the room. But you are not going to tell the person what behavior you’ve selected. Rather,
Think back to when you were in grade school. Remember how in some teachers’classrooms you did exactly what they said on the first request whereas in other teachers’ classrooms you blew off their request. Make a list of the differences between these teachers and examine the list. What do you
What effect does reinforcement have on behavior?
What guidelines should be followed to increase the effectiveness of positive reinforcement?
What effect do punishment and extinction have on behavior?

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Behavior Management From Theoretical Implications To Practical Applications 3rd Edition John W.Maag - Solutions

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