Questions and Answers of Strategic Management

Your group is a team of Kraft Heinz Co. (www.kraftheinzcompany.com) marketing interns. The company has asked you to propose new guidelines for helping it promote food to children in a socially
The outsourcing of IT programming jobs to India is now commonly understood after years of this trend. However, more recently some accounting functions have also begun to flow into India’s large
This chapter covers the choices firms make in entering new markets. Reflect on Chapter Case 3 and discuss how Airbnb might have answered these questions in Exhibit 3.6.Exhibit 3.6: Exhibit 3.6 shows
Domino’s Pizza has been in business more than 50 years and claims to be “#1 Worldwide in Pizza Delivery” with over 13,000 locations. Visit the company’s business-related website
As discussed in the chapter, a balanced scorecard views the performance of an organization through four lenses: customer, innovation and learning, internal business, and financial. According to
The myStrategy box at the end of Chapter 1 asked how much you would be willing to pay for the job you want—for a job that reflects your values. Here, we look at a different issue relating to worth:
How do the perspectives on competitive advantage differ when comparing brick-and-mortar stores to online businesses (e.g., Best Buy versus Amazon, Barnes & Noble versus Amazon, Old Navy versus Thread
At the next big family gathering, you want to impress your grandparents with the innovative ideas you have learned in business school. They have decades of experience in investing in the stock market
Ryanair based in Dublin, Ireland, has been renowned in Europe as a firm that can make a profit on a $20 ticket by imposing numerous fees and surcharges. The airline has sought to be the lowest of the
We have studied the differences in business-level strategies closely in this chapter, but how might these differences relate directly to you? As you’ve learned, firms using a differentiation
This chapter discusses several firms in the retailing environment. Strategy Highlight 6.2 for example covers the struggles JCPenney has had in recent years and the closing of 140 stores across the
Patents are discussed as part of the invention phase of the innovation process in Exhibit 7.2. Describe the trade-offs that are made when a firm decides to patent its business processes or software.
The chapter notes there are key differences between economies of scale and learning effects. Let us put that into practice with a brief example. A company such as Intel has a complex design and
Recent years have seen a sometimes public debate around the question of whether entrepreneurs are better off skipping college. For reasons noted below, we think this is a false debate, and we’ll
The text discusses the pros and cons of pipeline businesses and platform businesses. Several examples of new platform businesses are mentioned (Uber, Airbnb, Facebook, and Alibaba, for example). Yet
The chapter discussed the internet as a disruptive innovation that has facilitated online retailing. It also has presented challenges to brick-and-mortal retailers. How might retailers such as
Corporations diversify by investing time and resources into new areas of business. As individuals, each of us makes choices about how to spend our time and energies. Typically, we could divide our
Agriculture is one of the largest and oldest industries in the world. In the United States and many other countries, farmers often struggle to turn a profit given the variabilities of weather and
The Chapter Case 8 opener mentioned Amazon's Campus initiative. It was developed to compete directly with university bookstores. This is a good corporate strategy for Amazon for many reasons—among
Franchising is widely used in the casual dining and fast food industry, yet Starbucks is quite successful with a large number of company-owned stores. In 2016 Starbucks had more than 7,800
Most of us participate in one or more popular social networks online such as Facebook, LinkedIn, Pinterest, Snapchat, or Twitter. While many of us spend countless hours in these social networks, you
In this chapter, we studied horizontal integration and the build-borrow-or-buy framework. One industry currently consolidating is furniture manufacturing, with thousands of manufacturers and
The chapter identifies three governing mechanisms for strategic alliances: non-equity, equity, and joint venture. List the benefits and downsides for each of these mechanisms.
In this chapter three main reasons are given for why one firm would acquire another. In July 2016 Verizon announced it was going to acquire Yahoo for $4.8 billion in cash. The announcement discussed
Many U.S. companies have become global players. The technology giant IBM employs over 375,000 people and has revenues of roughly $95 billion. Although IBM is headquartered in Armonk, New York, the
How can you develop the skills needed to succeed as an international leader? Researchers have developed a personal strategy for building a global mind-set that will facilitate success as an effective
Professor Pankaj Ghemawat delivered a TED talk titled “Actually, the World Isn’t Flat.” Do you agree with his assessment that the world is at most semi-globalized, and that we need to be
The chapter notes that global strategy can change over time for a firm. MTV is highlighted as one example in Exhibit 10.8. Conduct a web search of a firm you know to be operating internationally and
In this exercise, we want to apply the four types of global strategy. Imagine your group works for Clif Bar (www.clifbar.com). Founded in 1992, the firm makes nutritious, all-natural food and drinks
As noted in the chapter, firms can have very distinctive cultures. Recall that Zappos has a standing offer to pay any new hire one month’s salary to quit the company after orientation. Zappos makes
Your classmates are a group of friends who have decided to open a small retail shop. The team is torn between two storefront ideas. The first idea is to open a high-end antique store selling
The chapter describes Daniel Pink’s ROWE theory of motivation, in which he argued that the most powerful motivation occurs when there is an interest in the work and the work itself has meaning.
Uber is a highly valued “unicorn,” with a high disregard for regulations and other external factors that would slow its growth as discussed in this chapter. Other competing firms are taking a
The MBA oath (shown in Exhibit 12.4) says in part, “My decisions affect the well-being of individuals inside and outside my enterprise, today and tomorrow.” One example of a large firm
Generation Y (born between 1980 and 2001) is entering the work force and advancing their careers now, as the baby boomers begin to retire in large numbers. Given the smaller size of Gen Y compared to
As noted in the chapter, the average compensation for a CEO of an S&P 500 company in 2017 was $11 million, and CEO pay was 300 times the average worker pay. This contrasts with historic values of

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