ISE Strategic Management Of Technological Innovation 6th International Edition Melissa Schilling - Solutions

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=+4. If you are an M&S customer … Did you notice many changes during recent years?
=+1. Research the attempted bid by Philip Green for Marks and Spencer. Do you feel the outcome was ‘the best all-round’?
=+■ What are the basic goals of the company?
=+■ What is the strategy for achieving these goals?
=+■ What are the fundamental issues facing the company?
=+■ What is its culture?
=+■ And is the company organized in a way to support the goals, issues and culture?
=+2. How have they been manifested as Virgin has developed?
=+3. Can this diverse business outlive its founder?
=+1. How does McDonald’s create value for its customers?
=+2. How might it create new values in the future?
=+3. What are its important competencies and capabilities?
=+Find out who replaced Cantalupo and what changes were subsequently made.
=+3. How have Marks and Spencer sought to attain and maintain competitive advantage?
=+What do you think their objectives might have been?
=+4. From your background knowledge, what might be the key success factors required for success in the airline business?
=+ How do you feel Virgin and easyJet have embraced these?
=+ How important a factor is‘risk taking’?
=+1. Sainsbury’s first became UK market leader for ‘packaged groceries’ in 1983, with some 16 per cent market share. Tesco and the Co-op each had 14.5 per cent and ASDA 8 per cent.
=+The company’s shares continued to outperform the Financial Times Index of top shares throughout the 1980s, and an editorial in the Financial Times commented that Sainsbury’s ‘performance combines profitability, productivity and a sense of social purpose.’However, there did not appear to
=+We did not sit down in the early 70s and work out any corporate plan, or say that by a particular time we intended to be in a particular business, or to be of a particular size.
=+Roy Griffiths, Managing Director Rather, Griffiths claimed, Sainsbury’s had ‘identified and obsessively pursued’ opportunities that fitted the company’s corporate values, the ‘basics of the business’.These were:
=+■ selling quality products at competitive (although not necessarily the cheapest) prices
=+■ exacting quality-control standards
=+■ extensive research into competitors and customers
=+■ strict financial management
=+■ tight control of suppliers
=+■ planned staff involvement.
=+In recent years Tesco has overtaken Sainsbury to become the UK market leader. Why?Try to identify the successful strategies pursued by Tesco and the comparative shortcomings in the Sainsbury strategy.Can you identify any influence from changes in strategic leadership?ASDA http://www.asda.com
=+J. Sainsbury plc http://www.j-sainsbury.co.uk Sainsbury’s http://www.sainsburys.com Tesco http://www.tesco.com
=+2. The American engineering contractor, Bechtel, has acquired a reputation for its ability to rescue major public-sector projects which have either been in difficulty or behind schedule, or had cost over-runs.Specific examples of successful intervention by Bechtel as project managers include the
=+What are the competencies and capabilities possessed and exploited by Bechtel to create this record of success?Bechtel http://www.bechtel.com Cardiff Bay Barrage http://www.uwc.ca/pearson/ensy/mega/stephen/stephen.htm Channel Tunnel Rail Link http://www.ctrl.co.uk Eurotunnel
=+3. easyCinema is a recent venture of Stelios HajiIoannou. What is the basic vision or business model behind this new venture? To what extent is this vision similar to or different from his original vision for easyJet?
=+1. What were the potential advantages of developing clean meat?
=+What were the challenges of developing it and bringing it to market?
=+2. What kinds of organizations were involved in developing clean meat?
=+What were the different resources that each kind of organization brought to the innovation?
=+3. Do you think people will be willing to eat clean meat? Can you think of other products or services that faced similar adoption challenges?
=+2. What traits appear to make individuals most creative?
=+ Are these the same traits that lead to successful inventions?
=+4. To what degree do you think the creativity of the firm is a function of the creativity of individuals, versus the structure, routines, incentives, and culture of the firm?
=+ Provide an example of a firm that does a particularly good job at nurturing and leveraging the creativity of its individuals.
=+5. Several studies indicate that the use of collaborative research agreements is increasing around the world.
=+What are some reasons collaborative research is becoming more prevalent?
=+1. What were the pros and cons of attempting to develop a refrigerator for India’s rural poor?
=+2. What product and process innovations did the chotuKool entail?
=+Would you consider these incremental or radical? Architectural or component? Competence enhancing or competence destroying?
=+3. Did the chotuKool pose a threat of disrupting the traditional refrigerator market? Why or why not?
=+4. Is there anything you think Godrej should have done differently to penetrate the market of rural poor families in India?
=+5. What other products might the lessons Godrej learned with chotuKool apply to?
=+. What are some reasons that established firms might resist adopting a new technology?
=+2. Are well-established firms or new entrants more likely to (a) develop and/or (b) adopt new technologies? Why?
=+3. Think of an example of an innovation you have studied at work or school.
=+How would you characterize it on the dimensions described at the beginning of the chapter?
=+4. What are some reasons that both technology improvement and technology diffusion exhibit s-shape curves?
=+5. Why do technologies often improve faster than customer requirements?
=+What are the advantages and disadvantages to a firm of developing a technology beyond the current state of market needs?
=+6. In what industries would you expect to see particularly short technology cycles?
=+ In what industries would you expect to see particularly long technology cycles?
=+What factors might influence the length of technology cycles in an industry?
=+1. What are some of the advantages and disadvantages of mobile payment systems in (a) developed countries and (b) developing countries?
=+2. What are the key factors that differentiate the different mobile payment systems?
=+ Which factors do consumers care most about?
=+Which factors do merchants care most about?
=+3. Are there forces that are likely to encourage one of the mobile payment systems to emerge as dominant? If so, what do you think will determine which becomes dominant?
=+4. Is there anything the mobile payment systems could do to increase the likelihood of them becoming dominant?
=+5. How do these different mobile systems increase or decrease the power of (a) banks and (b) credit cards?
=+5. Are dominant designs good for consumers, competitors, complementors, and suppliers?
=+1. Will there be increasing returns to adoption for an early mover in air taxi service? If so, what will they be?
=+2. What are the disadvantages of entering the air taxi market early?
=+3. What are the important complementary goods and enabling technologies for the air taxi market? Are they available in sufficient quality and economy?
=+4. Is Uber well positioned to be a dominant player in this market?
=+What resources will it need to be successful?
=+5. Overall, would you say Uber’s entry into the air taxi market is too early, too late, or about right?
=+. What are some advantages of entering a market early? Are there any advantages to entering a market late?
=+3. What factors might make some industries harder to pioneer than others?
=+Are there industries in which there is no penalty for late entry?
=+1. What were Musk’s and Eberhard’s goals in founding Tesla?
=+2. How would you characterize competition in the auto industry?
=+3. What do you think are Tesla’s core competencies? Does it have any sources of sustainable competitive advantage?
=+4. What is your assessment of Tesla’s moves into (a) mass-market cars, (b) batteries (car batteries and Powerwall), (c) solar panels? Please consider both the motivation for the moves, and the opportunities and challenges for Tesla to compete in these businesses.
=+5. Do you think Tesla will be profitable in all of these businesses?Why or why not?
=+6. What do you think Tesla’s (or Elon Musk’s) strategic intent is?
=+What threats and opportunities are most pressing in the firm’s environment?
=+What are the firm’s key strengths and weaknesses?
=+Does the firm have any sources of sustainable competitive advantage?
=+What are the firm’s core competencies, and what kind of value propositions do those core competencies offer to customers?
=+ How do managers want those value propositions to evolve?
=+What key resources and capabilities does the firm need to develop or acquire to meet its long-term objectives?
=+2. Which factors should be reduced well below the industry’s standard?
=+3. Which factors should be raised well above the industry’s standard?
=+2. What makes an ability (or set of abilities) a core competency?
=+6. Can a strategic intent be too ambitious?
=+1. Why did the consumer electronic giants invest so much in developing audio technology that exceeded the hearing capacity of humans?
=+2. Can you think of other companies or industries that are currently investing in technology dimensions where the utility payoff of improving the technology has flattened?
=+3. Can you come up with an example of a firm that would likely weight “importance to customers” much higher than “ease of improvement”?
=+Can you come up with an example of a firm that would likely weight “ease of improvement” much higher than“importance to customers”?
=+Who are the most likely customers of the new product?
=+How big is this market? Are there other likely markets for the product?
=+What type of marketing will be required to create customer awareness?

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ISE Strategic Management Of Technological Innovation 6th International Edition Melissa Schilling - Solutions

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