How are multinational companies using Chinese micro blogging sites to reach consumers Why do you think Sina Weibo is a good platform for digital marketing in China Twitter is currently blocked in China How do you think the success of Sina Weibo may affect Twitter if it is eventually able to enter t...

How are multinational companies using Chinese micro blogging sites to reach consumers? Why do you think Sina

Question:

How are multinational companies using Chinese micro blogging sites to reach consumers?
Why do you think Sina Weibo is a good platform for digital marketing in China?
Twitter is currently blocked in China. How do you think the success of Sina Weibo may affect Twitter if it is eventually able to enter the country?

Sina Weibo, the Chinese version of Twitter but with more social networking features, has approximately 309 million active users, of which 70 percent check their pages every day. More than 1,000 multinational businesses—including IKEA, Royal Caribbean International, and Nokia—use this platform for marketing, brand building, and gathering customer feedback. Marketing over this channel is not only useful but also cost-effective. The quick comments and responses allow companies to immediately address customer feedback, whether it is positive or negative.