1. Name some of the hygiene factors at The Container Store.
2. Name some of the ways that The Container Store motivates its employees.
3. Do you believe Tindell’s statement that highly satisfied employees will lead to highly satisfied customers and shareholders?

With more than 10,000 products available, The Container Store sells items such as hanging bins, drawers, trash cans, and other items to help make a hectic life more organized. Yet in addition to its unusual product mix, The Container Store is also unique for its dedication to employees. For instance, while turnover in retail is usually about 100 percent, at The Container Store the turnover rate is a mere 10 percent. First-year full-time employees receive 263 hours of training, and employees receive 50 percent more pay than at other retail establishments. For more than a decade, The Container Store has been elected as one of the top 100 companies to work for by Fortune magazine.

Yet to truly create a motivational workplace—according to Frederick Herzberg’s two-factor theory—companies must do more than just offer better pay. Realizing that much of an employee’s best productivity is voluntary, CEO Kip Tindell created a culture where employees come first. The Container Store motivates its employees by creating an open communication culture. The Container Store also holds several events to show their appreciation of employee efforts. For instance, every February 14, The Container Store holds its “We Love Our Employees” day. Because satisfied employees often translate into satisfied customers, The Container Store has truly created a winning strategy by valuing its employees.