Today, people purchase all kinds of products ranging from inexpensive, everyday items to expensive, sophisticated products including electronics, automobiles, and even housing. In each case, customers like to think they are “getting their money’s worth” when they purchase a product or service.

Assignment

1. Describe a recent purchase that you made. Be sure to include the cost and why you made the purchase.

2. Given the cost of the product or service, were you satisfied? Why?

3. Do you think that the quality of this product or service was acceptable or unacceptable?

4. How could the manufacturer or provider of the service improve the quality of the product or service?