Question: 1. Hold an in-class panel discussion and ask panelists what they look for when choosing designed goods that will be visible to others. What matters

1. Hold an in-class panel discussion and ask panelists what they look for when choosing designed goods that will be visible to others.

What matters most to them? Uniqueness?

Aesthetic appeal? The responses of peers? Why is this important to them? How would the discoveries made during this discussion help a marketer plan an effective branding strategy?

Relate your findings to the class in a 5-minute presentation.

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