Question: 2. Do you think it possible for consumers to be loyal to more than one brand of soft drink? What about more than one brand

2. Do you think it possible for consumers to be loyal to more than one brand of soft drink? What about more than one brand of cola? Discuss the pros and cons of having several brands in a product category (as do Coca-Cola and Pepsi in the cola category).

Compare the strategy of line extension to that of creating completely distinct brands for these products. What factors should marketers consider in making this important decision?

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