Consumer Behavior(9th Edition)
Authors:
J Peter
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Book details
ISBN: 0073404764, 9780073404769
Book publisher: McGraw-Hill/Irwin
Book Price $0 : Consumer Behavior by J Peter, now in its 9th edition, delves deeply into the psychological and sociocultural influences shaping consumer behavior. This influential text is a staple in marketing and consumer psychology studies, offering comprehensive insights into the decision-making processes of consumers. The book extensively utilizes behavioral models and theories, providing a robust understanding of how marketing strategies can be tailored to fit consumer motivations and perceptions. In this edition, the authors emphasize the importance of technology and digital mediums, explaining their effects on consumer purchasing behavior. Practitioners and students alike can benefit from meticulously outlined solution manuals and answer keys available to ensure grasp of complex theories and applications found within the chapters. The well-organized table of content facilitates easy navigation through these intricate topics. Additionally, it includes real-world case studies and the latest research data, setting a benchmark for analyzing consumer trends effectively. The book has been well-received in academic circles for its clarity and relevance, cementing its place as a critical resource in understanding contemporary consumer dynamics. From predicting purchasing patterns to developing targeted marketing strategies, this book equips readers with vital skills required in the field of marketing.
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