Question: 2. Explain the difference between each of the following: a. Salient, important, and determinant attributes b. Attitude-based and attribute-based choices c. Features and benefits, and

2. Explain the difference between each of the following:

a. Salient, important, and determinant attributes

b. Attitude-based and attribute-based choices

c. Features and benefits, and the three types of benefits: functional, experiential, and hedonic

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