Consumer Behavior In Action(1st Edition)
Authors:
Geoffrey Paul Lantos
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Solution Manual Includes
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$9.99
Book details
ISBN: 0765620901, 9780765620903
Book publisher: Routledge
Book Price $0 : Consumer Behavior In Action by Geoffrey Paul Lantos provides an in-depth exploration of the dynamic field of consumer behavior, an essential aspect of marketing and psychology. The book systematically covers various methodologies and concepts crucial for understanding consumer attitudes, decision-making processes, and purchasing patterns. Through its comprehensive structure, akin to a detailed solution manual, it offers an answer key to effectively deciphering the complex behaviors of modern consumers. Lantos emphasizes a practical approach, integrating theoretical insights with real-life examples, thus equipping readers with skills to analyze and predict consumer tendencies accurately. The table of content is methodically organized, allowing easy navigation through topics such as perception, learning and memory, motivation, and cultural influences on consumer behavior. The book's reception is notable for its clarity in presenting psychological theories and marketing strategies, making it an effective resource for students and professionals alike. It serves as a reference point, not just for understanding consumer behavior, but also for developing strategic marketing plans that align with consumer insights. Students and practitioners are equipped with tools to create responsive and consumer-oriented strategies, addressing individual and collective consumer nuances efficiently.
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