2. With a classmate or by yourself, visit a fashion retail store where you are comfortable shopping and that appeals to your self-concept. Note the store layout and displays, the merchandise, and the salespeople. Determine how each of these elements enhances your self-concept.

Then visit a store where you are not necessarily comfortable and that does not harmonize with your self-concept. Describe the displays,

merchandise, and sales force, and contrast your findings from the second store with those of the first. Which store element has the greatest influence, positive or negative, on your selfconcept?
Why?