Question: 3. Compare the four noncompensatory rulesconjunctive, disjunctive, lexicographic, and elimination by aspectsin terms of a. use of choice by processing brands vs. choice by processing

3. Compare the four noncompensatory rules—conjunctive, disjunctive, lexicographic, and elimination by aspects—in terms of

a. use of choice by processing brands vs. choice by processing attributes,

b. use of importance values (weighting, ranking, or neither),

c. use of cutoffs (minimum standards), and

d. marketing strategy implications.

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