3. To recognize, explain the use of, and critically evaluate each of the major marketing applications of stimulus generalization: guilt by association and cachet by association (including stereotyping);

product generalization and copycat products (imitative brands, value brands, and trade dress infringement, including confusingly similar brands, package knockoffs, and counterfeit merchandise); branding generalization, including brand franchise extensions, product line extensions, and family branding (sometimes in conjunction with family packaging); and advertising generalization.