Question: 4. Describe the classification scheme for consumer information sources (found in Exhibit 4.8). Cite the major advantages and disadvantages of each of the four general

4. Describe the classification scheme for consumer information sources (found in Exhibit 4.8). Cite the major advantages and disadvantages of each of the four general types of sources shown in Exhibit 4.8 (e.g., marketer-controlled, personal sources).

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