Question: 5. Both A&F and The Gap are trying to use their brand names to market clothing to different age groups. For example, A&F has opened

5. Both A&F and The Gap are trying to use their brand names to market clothing to different age groups. For example, A&F has opened a chain of children’s stores called abercrombie (lowercase

“a”), while Gap, Inc., has had success with GapKids and BabyGap, Check out www.abercrombiekids.com and discuss the advantages and potential disadvantages of such a diversification strategy.

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