Question: 7. Prepare one or two meansend chains for your choice of a major or an emphasis in marketing as part of your degree program. Do

7. Prepare one or two means–end chains for your choice of a major or an emphasis in marketing as part of your degree program. Do laddering of yourself to identify your means–end chains (see Exhibit 4.7 ). Label the attributes, consequences, and values that you identify.

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=+ 7. Prepare one or two meansend chains for your choice of a major or an emphasis

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