Question: Describe how you think Adidas should plan for the diffusion of its sensor technology (not just the Adidas 1 shoe). Think in terms of what

Describe how you think Adidas should plan for the diffusion of its sensor technology (not just the Adidas 1 shoe). Think in terms of what types of consumers the market will/should consist of in terms of users (e.g., professional vs. amateur, sport, type of shoe, etc.) at each of the following stages:

a. Innovator market

b. Early adopter market

c. Majority (mass) market

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