Look at the list of research problems below (Table 1.2) and in each case consider if they should be carried out as qualitative or quantitative marketing research.

Table 1.2 Problem 1. A European manufacturer of ready meals (frozen and in a jar) would like to launch its products in the Asian market. However, they have no idea whether these kind of products will be met with interest in the country of the target market and who (what type of consumers) will be interested in them. 2. A tourist company specialising in family holidays would like to find out how holiday decisions are made and what criteria are taken into account. 3. A company producing a new food source (like algae, insects, khai-nam) wants to grasp the potential and barriers to introducing their new food source. Method