Question: Using one of the frameworks described in Table 2.3, find at least two suitable segments for one of the following products: (1) SUVs; (2) financial

Using one of the frameworks described in Table 2.3, find at least two suitable segments for one of the following products:

(1) SUVs; (2) financial retirement plans; or (3) LED TVs. Using Nielsen’s online Zip Code Look-Up, identify the closest location of consumer clusters belonging to these segments to your home. Describe the segments you chose and why, and the locations you looked up.

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