Question: Using the PRIZM system as a guide, go to www .MyBestSegments.com to find your own ZIP code. Using that ZIP code or another, create a

Using the PRIZM system as a guide, go to www

.MyBestSegments.com to find your own ZIP code.

Using that ZIP code or another, create a print advertisement for a product or service that could be successfully aimed at one or more segments of that target market. Explain the reasons behind your choices.

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