Question: What is meant by positive message framing and negative message framing? How does the effectiveness of a positive versus negative frame vary depending on whether

What is meant by positive message framing and negative message framing? How does the effectiveness of a positive versus negative frame vary depending on whether it’s a goal frame or attribute frame?

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What is meant by positive message framing and negative message framing? How does the effectiveness of a positive versus negative frame vary depending on whether its a goal frame or attribute frame?

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