Question: 2. Visit two Internet retailers for the same product category. Evaluate the outlet atmosphere of each. What, if anything, in the atmosphere provides the following?

2. Visit two Internet retailers for the same product category. Evaluate the outlet atmosphere of each.

What, if anything, in the atmosphere provides the following?

a. Encouragement for impulse purchases

b. Nonpurchase reasons for visiting

c. Risk reduction

d. Service

e. Fun

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