Question: Visit two Internet retailers for the same product category. Evaluate the outlet atmosphere of each. What, if anything, in the atmosphere provides the following: a)

Visit two Internet retailers for the same product category. Evaluate the outlet atmosphere of each. What, if anything, in the atmosphere provides the following:
a) Encouragement for impulse purchases
b) Nonpurchase reasons for visiting
c) Risk reduction
d) Service
e) Fun

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