Visit two Internet retailers for the same product category. Evaluate the outlet atmosphere of each. What, if
Question:
a) Encouragement for impulse purchases
b) Nonpurchase reasons for visiting
c) Risk reduction
d) Service
e) Fun
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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