An American company is considering introducing yogurt in Japan. What cultural aspects should the company study before

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An American company is considering introducing yogurt in Japan. What cultural aspects should the company study before deciding whether or not to do so?

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Consumer Behavior

ISBN: 978-0132544368

11th Edition

Authors: Leon G. Schiffman, Joseph Wisenblit

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Question Posted: Dec 08, 2018 10:01 AM

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An American company is considering introducing yogurt in Japan. What cultural aspects should the company study before

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The American company should consider legal barriers linguistic barrie...View the full answer

Consumer Behavior

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