Ask each student to think about individual family members, friends, and acquaintances. On paper, have them identify
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Ask each student to think about individual family members, friends, and acquaintances. On paper, have them identify the people who act as opinion leaders, product innovators, and market mavens. Describe what each person does. Have a few students share their observations with the class.
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Look for evidence that students can differentiate between opinion leader...View the full answer
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Related Book For
Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon
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