Choose a well-established product sold in your country. Identify its key attributes. How could the brand be
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Choose a well-established product sold in your country. Identify its key attributes. How could the brand be leveraged? Can you suggest any brand extensions that could be developed? What about licensing? Just how far could you go with the development?
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Of course the list of characteristics will depend on the product chosen ...View the full answer
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Related Book For 
Consumer Behavior Buying, Having and Being
ISBN: 978-0134129938
12th Global Edition
Authors: Michael R. Solomon
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