Do marketers have the ability to control our desires or the power to create needs? Is this
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Do marketers have the ability to control our desires or the power to create needs? Is this situation changing as the Internet creates new ways to interact with companies? If so, how?
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The following points need to be articulated needs are bi...View the full answer
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Related Book For
Consumer Behaviour Buying Having And Being
ISBN: 9780135433942
8th Canadian Edition
Authors: Michael R. Solomon
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