Question: 10 Do marketers have the ability to control our desires or the power to create needs? Is this situation changing as the Internet creates new

10 Do marketers have the ability to control our desires or the power to create needs? Is this situation changing as the Internet creates new ways to interact with compa- nies? If so, how?

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Do marketers have the ability to control our desires or the power to create needs? Is this situation changing as the Internet creates new ways to interact with companies? If so, how?

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