Question: Do you agree with the following statement regarding ethnicity made at one point in time by a Miller Brewing representative? For what types of products
Do you agree with the following statement regarding ethnicity made at one point in time by a Miller Brewing representative? For what types of products is this view most correct? Least correct?
We used to have an ethnic marketing department up until several years ago. . . .
[But now we believe] the things that young Hispanic or young African American or young white people have in common are much stronger and more important than any ethnic difference.
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