Explain the differences between global values, terminal values, instrumental values, and domain-specific values.

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Consumer Behavior

ISBN: 978-1305507272

7th edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

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Question Posted: Sep 26, 2018 05:55 AM

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Explain the differences between global values, terminal values, instrumental values, and domain-specific values.

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Global values are a persons most enduring strongly held and abstract values ...View the full answer

Consumer Behavior

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