Form a small group and create a memory test for other small groups. Each group should pick a product category, write down a list of ten brands, and purposely omit one leading brand. Read the list quickly to the memory test takers and ask them to count backwards from 100 by threes for about 20 seconds. Then ask the test takers to recall as many brand names as possible. How many test takers mention the omitted leading brand? Is it possible to create false memories in only 20 seconds?