Consumer Behavior(1st Edition)
Authors:
Frank Kardes, Maria Cronley, Thomas Cline
In Stock: 1 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0538745401, 9780538745406
Book publisher: CENGAGE Learning
Book Price $0 : Consumer Behavior by Frank Kardes, Maria Cronley, and Thomas Cline is an insightful exploration of the psychological, social, and environmental factors that influence consumer decisions. The book provides a comprehensive analysis of the intricate processes that lead to consumption behaviors, combining both theoretical frameworks and practical applications. Important topics such as perception, motivation, attitude formation, and decision-making are deeply explored, making it an essential resource for understanding marketing strategies and consumer insights. The authors delve into the intricacies of how branding, environmental stimuli, and cultural influences shape consumer behavior. The book is structured in a way that guides readers through the foundational concepts, followed by more complex models, which are pivotal in crafting effective marketing strategies. A notable feature is the detailed 'table of content' that organizes these concepts for ease of reference. Additionally, students and educators can benefit from the comprehensive 'solution manual' and 'Answer Key', designed to enhance understanding and application of the theoretical concepts discussed. Recognized for its clarity and depth, this textbook is an essential asset for students and professionals seeking a deeper understanding of consumer patterns, equipping them to construct sophisticated marketing solutions. The book's reception has been positive, particularly noted for its relevant case studies and interactive learning approach. Students can access cheap, quality content via the included solution manual, enhancing their study sessions.
Customers also bought these books
Consumer Behavior - 7th edition
Wayne D. Hoyer
ISBN: 1305507272, 1305507274, 9781337514804 , 978-1305507272
$0 $30.00
Consumer Behavior - 11th Edition
Leon G. Schiffman
ISBN: 132544368, 132544369, 9780133401585 , 978-0132544368
$0 $13.57
Fundamentals of corporate finance - 2nd Edition
Robert Parrino
ISBN: 978-0470933268, 470933267, 470876441, 978-0470876442
$66.15 $94.50
Organizational Behavior Managing People And Organizations - 10th Edition
Ricky W. Griffin And Gregory Moorhead
ISBN: 978-0538478137, 9781133171942, 538478136, 9780078029462, 978-1133626695
$114.95 $164.21
Economic Education For Consumers - 4th Edition
Roger LeRoy Miller
ISBN: 0538448881, 9780538448888
$0 $16.76
Principles Of International Political Economy - 1st Edition
Mark Hallerberg
ISBN: 0199796181, 9780199796182
$0 $71.23
The True Cost Of Low Prices The Violence Of Globalization - 2nd Edition
Jeffry KorgenVincent Gallagher
ISBN: 1626980020, 9781626980020
$0 $7.99
Applied Statistics For Engineers And Scientists - 3rd Edition
Jay L. Devore
ISBN: 113311136X, 9781133111368
$0 $21.13
The Complete Idiots Guide To Statistics - 2nd Edition
Robert Donnelly
ISBN: 1592576346, 978-1592576340
$0 $9.95
Making Birdhouses Easy And Advanced Projects - 1st Edition
Gladstone Califf
ISBN: 0486441830, 978-0486441832
$0 $5.98
Cornerstones Of Financial Accounting - 3rd Canadian Edition
Jay Rich
ISBN: 017689859X, 9780176898595
$106.32 $151.88
Redis The Definitive Guide Data Modeling Caching And Messaging - 1st Edition
Jay Kreibich
ISBN: 1449396097, 978-1449396091
$0 $40.88
How To Master The Art Of Selling - 1st Edition
Tom Hopkins
ISBN: 1441767924, 978-1441767929
$0 $13.36
Economic Education For Consumers - 4th Edition
Roger LeRoy Miller
ISBN: 0538448881, 9780538448888
$0 $16.76
Economic Education For Consumers - 4th Edition
Roger Miller
ISBN: 1111781222, 9781111781224
$0 $63.49Popular Among Students
Exploring The World Of Physics - 1st Edition
John Hudson Tiner
ISBN: ?0890514666, 978-0890514665
$0 $13.28
Foundations Of Electrical Engineering International Edition - 2nd Edition
John R. Cogdell
ISBN: 0133815005, 978-0133815009
$117.71 $168.15
The Digital Information Age An Introduction To Electrical Engineering - 2nd Edition
Roman Kuc
ISBN: 1305077717, 978-1305077713
$0 $32.94
Ki Unternehmer/In Werden In 14 Tagen Schritt Fa 1/4r Schritt Anleitung Zur Smarten La Sung Unternehmerischer Herausforderungen Mit Ki Fa 1/4r Werden In 14 Tagen - 1st Edition
Prof Thorsten S Richter
ISBN: 3911678061, 978-3911678063
$0 $35.75
The New Marketing Hoe To Win In Digital Age - 1st Edition
Cheryl Burgess
ISBN: 1526490102, 152973830X, 9781526490100, 9781529738308
$0 $73.59
Consumer Behavior - 9th Edition
Leon Schiffman...more
ISBN: 0131869604, 9780131869608
$135.8 $194.00
Advances In Consumer Research Diversity In Consumer Behavior -
Sherry
ISBN: 0915552280, 9780915552283
$0 $26.00
Customer Behavior Consumer Behavior And Beyond - 1st Edition
Sheth
ISBN: 003098016X, 9780030980169
$0 $22.00
Consumer Behavior Attitude Intention And Choice Behavior - 1st Edition
Naresh K Malhotra
ISBN: 1636514286, 978-1636514284
$0 $47.00
The Routledge Companion To Consumer Behavior - 1st Edition
Michael R Solomon
ISBN: 0367656175, 978-0367656171
$200.03 $285.76
Consumer Behavior Buying Having And Being Solomon - 11th Edition
Michael R. Solomon
ISBN: 8120350596, 9788120350595
$0 $34.00
Social Marketing Behavior Change For Social Good - 6th Edition
Nancy R. Lee
ISBN: 1544351496, 978-1544351490
$0 $52.09
Resilience, Environmental Justice And The City - 1st Edition
Beth Schaefer Caniglia
ISBN: 1317311884, 9781317311881
$0 $63.99
Essentials Of Marketing Analytics - 1st Edition
Joseph Hair
ISBN: 1264263600, 978-1264263608
$123.98 $177.12
The Colorado River Instability And Basin Management -
Graf
ISBN: 0892911867, 9780892911868
$0 $24.00
International Monetary Problems And Supply Side Economics Essays In Honour Of Lorie Tarshis - 1st Edition
G. Harcourt
ISBN: 1349183938, 978-1349183937
$0 $47.00Customer Reviews
Trusted feedback from verified buyers
October 12, 2023
September 11, 2023
August 25, 2023
July 7, 2023