How can marketers use social networks, brand communities, and weblogs to locate new customers and target them?

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Consumer Behavior

ISBN: 978-0132544368

11th Edition

Authors: Leon G. Schiffman, Joseph Wisenblit

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Question Posted: Dec 08, 2018 10:02 AM

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How can marketers use social networks, brand communities, and weblogs to locate new customers and target them?

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Ewom occurs in social networks brand communities blogs chat rooms and tweets Three dimensions underl...View the full answer

Consumer Behavior

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