How can marketers use technology to improve customer retention and enhance their bonds with customers?

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Consumer Behavior

ISBN: 978-0132544368

11th Edition

Authors: Leon G. Schiffman, Joseph Wisenblit

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Question Posted: Dec 08, 2018 08:13 AM

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How can marketers use technology to improve customer retention and enhance their bonds with customers?

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The Internet and cell phones have helped marketers maintain closer relations w...View the full answer

Consumer Behavior

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