Question: How could customers like the one at Sears avoid being persuaded by behavioral compliance techniques? Re-read the opening vignette in this chapter. The Sears salesperson

How could customers like the one at Sears avoid being persuaded by behavioral compliance techniques?

Re-read the opening vignette in this chapter. The Sears salesperson attempted to apply five different behavioral compliance techniques discussed in the chapter. Imagine that you are the manager of that Sears store and you are observing the salesperson’s attempts to persuade the customer.

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