Question: What could Sears do to reduce the customers cognitive dissonance relating to the purchase? Re-read the opening vignette in this chapter. The Sears salesperson attempted

What could Sears do to reduce the customer’s cognitive dissonance relating to the purchase?

Re-read the opening vignette in this chapter. The Sears salesperson attempted to apply five different behavioral compliance techniques discussed in the chapter. Imagine that you are the manager of that Sears store and you are observing the salesperson’s attempts to persuade the customer.

Step by Step Solution

★★★★★

3.34 Rating (154 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Consumer Behaviour Questions!

Evaluate each of the five influence techniques attempted by the salesperson. Which technique do you think was most effective? Which technique was most important in generating revenue for Sears?...

PRINTED BY: smj@staceymjohnson.com. Printing is for personal, private use only. No part of this book may be reproduced or transmitted without publisher's prior permission. Violators will be...

i hope now it is clear , the resoultion is being reduced by the application by defult . Management in Action The Decline of Sears as the key and he has managed the two chains as a value play...

Introduction Following several years of declining revenues and profits, in late 2011 Sears Holding Inc. ("Sears") began to hive off its business divisions. As part of its series of divestitures Sears...

Read the case study and then follow the Marking Template to write your report in the space below. In February 2016. Pack Fodemesi, director of Cloudwalkers Inc, a small Streetsvillle. Ontario...

Given answers from the article six weeks to analyze marketing campaigns for loyalt Can Technology Save Sears? CASE STUDY Sears, Roebuck used to be the largest retailer in the United States, with...

Vaka almas Teknoloji Sears' Kurtarabilir mi? Sears, Roebuck, kinci Dnya Sava'ndan sonra neredeyse 40 yl boyunca ABD'nin gayri safi milli haslasnn yzde 1 ila 2'sini temsil eden satlarla ABD'deki en...

can you please answer the last 4 question of application of chapter content. Management in Action The Decline of Sears Sears, Roebuck and Company, commonly called Scars, was founded in 1892 to sell...

I want the total of the answers to be 500 words, not less, and the answer is not repeated, and it is personal sense Assignment-1 Please read the case The Decline of Sears" on Page number 73, Chapter...

Please Use your keyboard ( Don't use handwriting ) Thank you.. I need new and unique answers , please. ( Use your own words, don't copy and paste ) MGT 101 Assignment-1 Please read the case The...

Tina is training to run a 26-mile marathon. She wants to complete the race in less than 3 hours. During training, she runs 10 miles in 80 minutes, what is her speed per hour? b) Is this fast enough...

A large commercial freezer's door has a 2.5 cm thick layer of insulation (kin = 0.04 W/m2K) covered on the inside and outside with a 3.2 mm thick aluminum skin (kajl = 165 W/mK). The door closes...

$ 1 comma 0 0 0 $ 1 , 0 0 0 bond with a coupon rate of 6 . 6 6 . 6 % paid semiannually has twotwo years to maturity and a yield to maturity of 8 8 % . If interest rates rise and the yield to maturity...

In each of the following situations, determine what the decision maker might be seeking to maximize and indicate (1) some factors that should be included in the calculation of costs and (2) some...

Could Asch-type situation be used to sell the product or activity?

Describe two groups to which you belong. For each, give two examples of instances when the group has exerted (a) informational, (b) normative, and (c) identification influence on you.

Develop two approaches using reference group theory to reduce drug, alcohol, or cigarette consumption among teenagers.

Exercise 9-5 (Algo) Departmental expense allocations LO P2 Renata Company has four departments: Materials, Personnel, Manufacturing, and Packaging. Information follows. Department Employees Square...

Vail Company recorded the following transactions during November Date General Journal November 5 Accounts Receivable-Ski Shop Debit Credit 4,011 Sales 4,011 November 10 Accounts Receivable-Welcome...

K Rally Wheels, Inc. had the following balances and transactions during 2024: Beginning Merchandise Inventory as of January 1, 2024 100 units at $74 March 10 June 10 Sold 50 units October 30...