How do base-rate information and the law of small numbers bias judgments made based on the availability
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How do base-rate information and the law of small numbers bias judgments made based on the availability heuristic?
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The availability heuristic illustrates how consumers of...View the full answer
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Ali Khawaja
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Related Book For 
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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