How do consumer learning requirements and social relevance affect resistance, adoption, and diffusion?
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How do consumer learning requirements and social relevance affect resistance, adoption, and diffusion?
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Consumer learning requirements reflect the difficulty in underst...View the full answer
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Related Book For
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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