How is communications feedback related to measurement of persuasion and sales effects?

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Consumer Behavior

ISBN: 978-0132544368

11th Edition

Authors: Leon G. Schiffman, Joseph Wisenblit

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Question Posted: Dec 08, 2018 08:37 AM

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How is communications feedback related to measurement of persuasion and sales effects?

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Because marketing communications are usually designed to persuade a target audience to act in a desi...View the full answer

Consumer Behavior

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