Do sexual appeals work better than other appeals? Explain your answer and illustrate with examples.

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Consumer Behavior

ISBN: 978-0132544368

11th Edition

Authors: Leon G. Schiffman, Joseph Wisenblit

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Question Posted: Dec 08, 2018 08:37 AM

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Do sexual appeals work better than other appeals? Explain your answer and illustrate with examples.

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Sexual themes have attention getting value but studies show that they rarely encourage actual consum...View the full answer

Consumer Behavior

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