Identify some of the elements that contribute to consumer opportunity for processing information and making decisions, and

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Identify some of the elements that contribute to consumer opportunity for processing information and making decisions, and suggest how marketers can make use of these for marketing purposes.

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Consumer Behavior

ISBN: 978-1305507272

7th edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

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