Question: Identify three determinant attributes for this consumer (e.g., comfort, style, durability). Imagine that you work for a well-known marketing research firm. Your supervisor has asked

Identify three determinant attributes for this consumer (e.g., comfort, style, durability).

Imagine that you work for a well-known marketing research firm. Your supervisor has asked you to use the expectancy disconfirmation model to evaluate a consumer’s post-hoc satisfaction level for a recent purchase of running shoes.

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