Question: In 2013 in the United Kingdom, Channel 4s program Dispatches featured an investigation into brands buying social media interactions. The episode resulted in calls for

In 2013 in the United Kingdom, Channel 4’s program Dispatches featured an investigation into brands buying social media interactions. The episode resulted in calls for immediate action to stop the practice. The documentary discovered that low-paid workers in Bangladesh were being used as “click farms.” They were employed to create Facebook likes, Twitter followers and multiple YouTube views. What action should be taken to prevent this?

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