Question: See if you can demonstrate the risky shift. Get a group of friends together and ask each to privately rate the likelihood on a scale

See if you can demonstrate the risky shift. Get a group of friends together and ask each to privately rate the likelihood on a scale from 1 to 7 that they would try a controversial new product (e.g., a credit card that works with a chip implanted in a persons wrist). Then ask the group to discuss the product and rate the idea again. If the average rating changes, you ve just observed a risky shift. L01

Step by Step Solution

3.45 Rating (152 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Consumer Behaviour Questions!