The chapter states that experience-oriented gifts (e.g., lessons) do more to strengthen the relationship between givers and
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The chapter states that experience-oriented gifts (e.g., lessons) do more to strengthen the relationship between givers and receivers than do material gifts. How might a marketer in the travel industry apply this insight to his or her own efforts?
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Experiential gifts eg skydiving lessons strengthen relationships between givers ...View the full answer
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Related Book For 
Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon
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