The chapter states that the large majority of Americans no longer trust the accuracy of what they
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The chapter states that the large majority of Americans no longer trust the accuracy of what they see in mainstream media. Do you agree? What are the ramifications of this distrust for marketers, and how might they improve the situation?
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Related Book For
Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon
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